Who are we ?

SMB S.A.S is one of the main French companies which creates, produces and distributes quality watches at very competitive prices.

Founded in 1978 in Besançon, the historic French capital of watchmaking, SMB has constantly conquered market share both in France and abroad, to be today one of the largest independent French watchmaking groups and the only bisontine watch manufacturer to have significant production capacity.

Due to its geographical location, it benefits both from the influence of nearby Switzerland, but also that of Paris, one of the indisputable world capitals of design and fashion.

SMB reaches a very large audience thanks to its different brands present on all types of distributions. It was she who in 2014 brought LIP watches to life in Besançon by ensuring their assembly in its luminous workshops within the brand’s original pool, she also ensures the development of GO Girl Only watches.

SMB’s logistics (computerized order preparation, vaults, shipments, after-sales service) are today considered to be one of the most efficient on the market by all of its customers.

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